Best Buy

A Design for the Challenges of Urban Locations

We partnered with Best Buy to develop a strategy for and schematic design of various elements that make up an urban “flagship” store experience. The result of the collaboration touched most aspects of layout, fixtures, way finding, environmental graphics, interior architecture, lighting, and finishes as a part of the multi-floor footprint.

The Strategy Made Visible

The introduction of “solutions” selling rooms and focal attractors were developed to stage collections of technology products that help customers with their lives, work, and play. Hard surface “esplanades” were designed as wide central aisles for ease-of-navigation, way finding, and to activate all parts of the floor plan. Lighting was designed into the wall and ceiling architecture to reinforce the way people were intended to move through the space. Materials and finishes moved away from the familiar Best Buy palette toward the modernist urban “loft.” Bold new environmental graphics were art directed and developed as emotive references to people “on the go” using their mobile devices.

Using the Familiar Best Buy Platform, the Store is Laced with Surprises

Bold color blocking was designed into the architecture as a way to enhance the service message and to reinforce the individual color identity associated with each important service offering. In many places, graphics are scaled floor-to-ceiling and attention is focused on modular “tech” tables where there are collections of related products. The result is more than just a store of categories, but is conceived as an interactive showroom of exciting new things to help consumers cope and also be entertained in style.